Men At Work



Creative Direction

Mr. Boonstra

Anne Claire de Breij and Mr. Boonstra created four (and counting) mini campaigns for multi brand retailer Men at Work.

The campaigns are inspired by monthly collections and challenge consumers to START SOMETHING in a tongue in cheek fashion.

START A ONE MAN SQUAD and duplicate yourself into an army of fun with military style jackets.
START WINNING and reinvent the game your way with A-brand sports apparel.
START A BAND and turn your friend into a denim friend-strument.
START GOING MONOCHROME and stand out by blending in.

Whatever you start, don’t take yourself too seriously and look fantastic at the same time.

Nominated for Best Photography in Advertising at ADCN 2017.